Your shelf is costing you sales. Find out how much.
Score your shelf against US benchmarks.
About 3 minutes.
Benchmarked against research spanning 15,000 retail displays, 5,000 stores and 7,500+ US shoppers.
What happens on the shelf rarely makes it back to the brand
Most losses happen after the sale to the store. Product sits in the back room, displays never go up and shoppers walk to a rival brand.
About 1 in 3 promotional displays never make it to the store floor.
UT Austin / INFORMS, 2024. Study of ~15,000 displays at a Fortune 500 chain.When your product is out, 36% of shoppers buy a rival brand.
Profitero, 2026. 1,000 US shoppers.40% of out-of-stocks happen with product sitting in the store, not on the shelf.
Walmart supplier study, 2009. 400 SKUs, 25 stores.Three steps to a clear picture of your shelf
- Answer 10 questions.
- Get your score and estimated revenue at risk.
- Get a fix list for your weakest areas.
What you get
Score your retail execution in about 3 minutes
- 4 quick questions about your brand
- 10 questions on how your product is stocked, placed and checked
- Your score right away, then a fix list for your weakest areas
About 3 minutes.
Questions brands ask
Is it really free?
Yes. There's no cost and no credit card, and your results are yours to keep.
How is the score calculated?
You answer 10 questions, each worth up to 10 points, for a score out of 100. Each pair of questions rolls up into one of five areas: availability, visibility and placement, display execution, field coverage, and data and velocity.
Where do the benchmarks come from?
From published research on retail out-of-stocks, display compliance, shopper behavior and new product survival. Every figure shows its source and year, and the full list is at the bottom of this page.
Do I have to talk to sales?
No. Results are yours either way. If you want help with your gaps, you can book a time, but it's up to you.
What if I'm not in retail yet?
Take it anyway. You'll see what strong retail execution looks like before you launch, and we'll send you a Retail Readiness Checklist to help you prepare.
Find out what your shelf is costing you.
About 3 minutes. Your score right away, then a fix list for your weakest areas.
Get My Score- Promotional Inventory Displays: An Empirical Analysis Using IoT Data, UT Austin / INFORMS, 2024
- Shoppers grab a rival brand when your shelf is empty, Profitero, 2026
- What causes shelf out-of-stocks?, Walmart supplier study, 2009
- Retail Out-of-Stocks: A Worldwide Examination, Gruen, Corsten and Bharadwaj, 2002
- Brand loyalty survey on out-of-stock switching, Inmar, 2021
- Display compliance research, Shop!, formerly POPAI
- Planogram compliance, T-ROC
- Understanding Impulse Buys, NACS Convenience Voices, 2023
- How common is new product failure and when does it vary?, Victory et al., 2021