Merchandising

Every shelf set right. Every visit proven.

Visits built on your survey, problems fixed on the spot, and photo proof in your dashboard the same day, so your product is set, stocked and selling in every store.

Chains our reps service every month
7-ElevenCircle KMurphy USACasey'sMaverik7-ElevenCircle KMurphy USACasey'sMaverik
01 of 03 / Custom surveys

Ask every store your questions.

You know what you need to see at the shelf. We build the visit around it and bring back the same answers from every store.

A rep asks the store manager a survey question and logs the answer

Talk tracks that sell

Store staff cannot sell what they cannot explain. Your talk track sits one tap away, so every manager hears the pitch the way you would give it.

Surveys you design

Generic audits answer someone else’s questions. You pick the questions, photos and POS checks, and every answer is a tap, so the data compares cleanly.

Manager training

Staff turn over and product knowledge leaves with them. Reps retrain on every visit, record who was trained, and text a reorder sheet with every UPC for easy reordering.

The store visit

What happens on a visit.

Seven guided steps in the rep app. Select a step to see what the rep does and why it matters.

Step 01 of 07 / Check in

Every visit opens with a conversation with the manager

Why it matters: Builds a manager pulse across every store, so you know where awareness is low and how to correct.

What the rep does
Visit header shows the store, planogram set and visit type
Rep asks whether customers are asking for the product and whether it is selling
Rep gauges how well staff know the category
Step 01 of 07Check in
In progressDone
Are customers asking for it?
YesNoCould not ask
Has it been selling well?
YesNoCould not ask
How does the clerk hear about the category?
CustomersFriends and familyCo-workersOther
Brand portal

Watch every visit land.

Every visit shows up in your brand portal as the rep closes it, with photos, store data and flags you can act on the same day.

One partner

One team owns all three pieces.

No hand-off between a staffing agency, a survey tool and a reporting vendor.

Field networkIndependent reps already in the stores monthly, routed by territory and paid on route completion.
Custom visit appA guided visit built around your survey. Every answer a tap, every visit closed with photos.
Live brand portalReview every visit as it lands, with photos, flags, comments, location checks and exports.
Merchandising case studySee all three working together in a Circle K rollout.How D2R put merchandising reps into Circle K stores and turned every visit into store-level data.
Request the case study
FAQ

Merchandising questions

What do D2R merchandising services include?

Store visits built on your own survey. Reps check in with the manager, find your product, check and fill stock, fix the set, install POS and signage, train staff and confirm pricing, and close every visit with photos. Problems are fixed on the spot, not just flagged.

Which chains do D2R merchandising reps service?

Reps service chain convenience stores every month, including 7-Eleven, Circle K, Murphy USA, Casey’s and Maverik, along with independent convenience stores, smoke shops and other independent retail.

How do I see what happened in each store?

Every visit appears in your brand portal as the rep closes it, with location-verified photos, survey answers and flags. You get a live rollup of in-set rates, out-of-stocks, facings and signage, can filter by store, city, rep or division, comment on visits, and export everything to CSV with photo links.

Can I customize what reps check on each visit?

Yes. You choose the survey questions, photos, POS checks and the talk track reps use with store staff. Every answer is a tap, so data compares cleanly across stores.

How fast can a merchandising program start?

Quickly. In a recent national convenience chain rollout, D2R reps were in stores six days after signing and completed 1,050 visits in 16 days.

Can we start with a pilot?

Yes. Most programs start with one chain division or one territory. We map coverage, build the survey with you, and you review every visit live before expanding.

Getting started

Start with one division or one territory.

Pick a division or a territory. We map coverage, build the survey with you, and you review every visit live.

A good fit usually looks like
A chain rollout to landA new product or set going into hundreds of stores at once.
Promos that never get setSignage and displays ship, but do not make it to the shelf.
No read on store managersYou cannot tell which managers know the product.
No eyes in the storeNo photos or data on what your set really looks like.
Out-of-stocks you hear about lateYou are not sure where you are out or who needs to reorder.
A field team stretched thinYour own team cannot reach every store often enough.