Field sales

A field team built to grow your brand.

We build the team and its sales program, open new stores, and grow every reorder, so you add doors and volume without adding headcount.

01 of 03 / Build your field team

A no-overhead sales team.

Most growing brands cannot afford a national field team. We hand you one: reps already in the stores, paid to grow your brand.

One rep appears, then more and more until a full team of reps stands ready to sell

Sales commissions

Salaries, benefits, vehicles, travel, expense budgets, training and HR add up quickly. With commission set by product, you pay only on orders written, and reps earn more as you grow.

Rep bonuses

Earn rep attention by paying for performance. Bonuses for every account opened and every account grown align reps with your brand for the long term.

Contests

A hungry sales team you can point at any goal. Run winner-take-all, top three or specific targets on your promo, new SKU or next region. Our data makes every contest trackable.

How orders reach the store.

D2R offers two ways to get product on the shelf. Many brands run both: dropship for reach, on-hand for speed and efficiency.

D2R generates demand for your products in independent retailers across the country. Orders land in your Shopify, paid by credit card and ready to fulfill.

An order written in store travels to the brand warehouse and a truck delivers it to the store
Prospecting and field salesReps sell into stores to open new accounts or secure reorders.
Order input and paymentThe order and the retailer's card payment post directly to your Shopify in real time.
Fulfillment and communicationYou ship and send confirmations as you do today. The rep is notified and schedules a visit for delivery day.
Nationwide reach, ideal for low-cost shipping and complex lines
Real-time data and credit card payments, straight into Shopify
You control the invoice, fulfillment and shipping comms
You get paid first. Commissions and fees settle in arrears
The onboarding process

Every partnership starts with a program.

Five steps we build with you before a rep walks into a store. It takes about two hours across two calls.

Step 01 of 05

Margin stack and pricing

Goal: Price it so retailers win and every channel plays by the same rules.

Before we align on any pricing, we complete due diligence and a competitive analysis on your product and the category.

Then we map your pricing from distributor cost to shelf price and check that the store earns a margin worth the space. Last, we set one wholesale price that holds everywhere, so no channel undercuts another.

What we set together
The margin stackDistributor cost, wholesale cost and MSRP, set as one structure.
Retailer marginWe check that the store earns enough to give you the space.
Price integrityOne wholesale price that holds, so no channel undercuts another.
A level playing fieldDistributors, stores and reps all work from one agreed price structure.
Beyond onboarding

Unlock fractional leadership.

Not ready for the field yet? Tap our team for fractional sales and marketing support to get you market-ready.

Product strategyPricing strategyPromotional strategyMarketing and positioningEcommerceGo-to-market strategyDistributor salesTrade marketing strategyTrade marketing development
FAQ

Field sales questions

What is outsourced field sales for CPG brands?

It gives a brand a working sales force in stores without hiring one. D2R’s independent reps already call on convenience and independent stores every month. They pitch your brand, open new accounts with first-order offers and sampling, and write reorders, so you add doors and volume without salaries, vehicles, travel or training costs.

How do orders get fulfilled?

Two ways, and many brands run both. Dropshipped to store: the rep writes the order, the retailer pays by credit card, and the order lands in your Shopify for you to ship. On-hand delivery: D2R reps hold your inventory and deliver to the store when the order is paid, for speed and efficiency.

Do I need a Shopify store to work with D2R?

Dropship orders post to the brand’s wholesale Shopify store in real time, with the retailer’s card payment attached. If you do not have one, D2R can set up your wholesale Shopify store so orders, payments and store data flow in automatically.

How does D2R get reps to prioritize my brand?

Through a sales program built for your brand: commission set by product, bonuses for every account opened and grown, and sales contests aimed at a specific promo, new SKU or region. D2R’s order data makes every incentive trackable.

What sales data do brands get?

Account-level data on every store: which stores ordered, what they ordered, when they are due to reorder and which SKU to add next. You see where to refill and where to push, store by store.

Can D2R work alongside my distributors?

Yes. During onboarding we set one margin stack, from distributor cost to wholesale cost to MSRP, so distributors, stores and reps all work from the same price structure and no channel undercuts another.

How long does onboarding take?

About two hours across two calls. Together we set the margin stack and pricing, store activation bundles, the rep kit and sales program, merchandising requirements and order fulfillment, before a rep walks into a store.

Getting started

Let's find out if we are the right fit.

Our reps put their store relationships behind every brand they carry, so we are careful about what goes in the bag. A short conversation tells us both whether this will work.

A good fit usually looks like
A growing category or a standout productHigh growth, or differentiated with real demand.
A product built for the counterMade for convenience and independent retail.
Margins that work for everyoneRoom for you, the retailer and the rep to win.
Ready to fulfillShip on time, or place inventory with our reps.
In it to build accountsReorders and store data, not a one-time sell-in.